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Social Media, Technology

Benefits of Social Media Marketing

Introduction

Social media has significantly changed how people interact. The generation Millennials spend much of their time on social media platforms in an effort to stay connected to friends and events as they unfold. In the corporate world, the impact of social media has also been felt. Traditionally, corporate entities did not engage in social events. Instead, they only focused on formal events that enabled them to maintain a professional look. The entry of social media has however changed the market dynamics. Currently, many corporate entities have embraced social media marketing for reasons that will be discussed herein.

Customized/ Targeted Marketing

Social media marketing does not only enable marketers to reach a large audience, it also makes it possible for the marketers to customize the marketing content to specific potential customers. Most social media sites have marketing options. Using this option it is possible to obtain basic consumer information from the site. With this information, it is possible to tailor the marketing content in such a way to meet the specific demands and consumer preferences.  The practice of customizing marketing content on the basis of consumer information is known as targeted advertising. The efficiency of this marketing approach is higher than when the marketer distributes marketing content blindly to potential consumers on social media.

Retargeting

Closely related to targeted advertising is retargeting. In retargeting, any potential or current customer who encounters a social media advertising and visits the firm’s official website is noted. Thereafter, the marketer targets this individual by sending them other marketing content once they are generated. The theory behind retargeting is that it makes it possible for the marketer to be able to contact all persons who visit the firm’s website. By so doing, even if the customer did not find what they were hoping to get, there is a chance that future marketing content and products will have commodities that suit their tastes and preferences. Sending them subsequent marketing content acts to gauge whether the specific item being promoted in subsequent marketing content contains some commodities that best fits their tastes and preferences.

Inexpensive advertising

Among the most expensive undertakings in business is marketing. Marketing entails the creation of awareness for a brand or commodity, convincing persons that the product or brand meets their requirements and most importantly explaining why this product is the best among those available in the market. To achieve all these, firms use a variety of marketing strategies leading to elevation of advertising costs. Marketing through the social media significantly reduces the marketing costs and is significantly more effective as compared to traditional advertising methods. As a matter of fact creating and distributing a marketing media via the social media is free of charge. For instance, getting a celebrity or popular figure to endorse a product on social media is potentially capable of resulting in more sales than using a billboard which would be much more expensive than and not as effective as the social media.

 

Convincing Consumers

In addition to making it possible to reach a large clientele, social media marketing also gives the marketer an opportunity to convert non-consumers to consumers. By marketing on the social media, a marketer is able to create a following based on the popularity of the product or the marketing content. A large following means that the marketer gets an opportunity to convince followers who are non-users into converting to consumers by convincing them of the anticipated benefits from the consumption of a commodity. While the initial contact may not result into successful conversion, subsequent contacts will convince these potential consumers of the need of trying the commodity being advertised. Though not all who first try will become repeat customers, there is undeniable opportunity that a good number will eventually be converted into users.

Instant Feedback

Using social media marketing strategy makes it possible for a firm to be able to receive feedback from consumers immediately. Through social media pages, consumers are able to give their sentiments to a corporate entity either regarding a particular commodity or their taste and preferences. The information obtained from this feedback system can be used to form a basis for making adjustments or improvements to the product. Traditionally, obtaining feedback was a long and tedious process which would require the firm to send agents to the field to obtain the information from consumers. The process was not only time wasting, but also lengthy. Using the social media, corporate entities are able to cut all these additional costs for mutual benefit.

Interaction with the Customers

Another important benefit of social media marketing is that it creates a platform through which the corporate entity can interact with the consumers on a one-to-one basis. Giving current and potential customers personal attention instills some loyalty within the customer since he feels that he is not only recognized but also that his issues are taken into consideration. Besides, the personal attention also makes other potential consumers realize that the firm takes a keen interest in the sentiments of individual consumers’ boosts the conversion rate. Good customer satisfaction makes goes a long way in creating and sustaining brand loyalty.

Higher Traffic

Other than informing current potential consumers about the existence and superiority of a commodity, social media marketing also initiates interest in potential consumers to check out the corporate entity’s official website for example on their business Instagram account they can Buy Active Instagram Followers to get more traffic from Instagram to their website. With the increased traffic to the firm’s website more and more people get to know about the firm and most importantly are able to learn about other commodities or services offered other than what was advertised. High website traffic is desirable as it indicates that more and more people are drawn to the entity, the visitors may end up getting converted and becoming loyal customers. The end results for the firm is higher sales.

Conclusion

The benefits of social media marketing to the corporate entity are uncountable. Firms that have devised effective social media marketing strategies can attest to this. Other than promoting sales, the firm is able to enhance its authority and credibility in the market which goes a long way in guaranteeing more sales even in the future. As is the case with contemporary marketing methods, no marketing strategy is effective on its own. It is therefore important that an entity is able to use social media marketing alongside other marketing methods in order to optimize the benefits and efficiency of the marketing department.

Social Media

Why Helen Clark is getting famous on social media every day

Recently, Helen Clark is rated as the third most powerful woman on social media. This is the media presence of the female leaders around the world. She has been reaching out to public on important issues through using this great platform. The number of tweets sent by her is 40,000 while she has 159,000 followers on Twitter. Even on Facebook her page has more than 96,000 likes. She was the prime minister for nine years in New Zealand. There is a lot of interesting facts behind the success of Helen Clark on social media. Some of them are as follows.

Genre

The type f tweets given by her are purely political or related to it in any way. Statistics show that she does 25 tweets in a single day. Among them, 73% are retweets. She says that the reason behind her popularity on social media is that all of her stuff is genuine and base on true insight. That is why people like the content shared by her. Also, the accounts from where she retweet things are @UndpSyria, @UNDP, and @UNDP4Youth. The other topics that interest her include human rights, international relations, and other such things. She also uses a lot of hashtags especially the trending ones.

Promotion of her organization

Helen Clark is currently campaigning for Secretary General of United Nations. She is doing heavy promotions on twitter and most of the people believe that her high involvement on social media is because of her own organization that is United Nations. However, this may not be correct because a lot of non-UN stuff is also posted by her that is really interesting. Her account is completely authentic and along with her busy schedule, she really does it on her own. Coming up with the tweetable material may be by the help of her staff but the material seems really authentic. That is why her account is increasing in popularity day by day.

Posts on Facebook & Twitter

Helen Clark is not so much active on Facebook. She may go without posting on Facebook for few days however she always posts some valuable material. Her post consists at least of a paragraph in which important details are mentioned and even some pictures are also added to make it more interesting. The places visited by her or any other important event are shared with the general public to give some insight.

As a political figure, she definitely uses a lot of valuable tools to make her platform the best and engage a large number of people. She has a really interesting job and she definitely put it to best use by posting material of social media. For her, social media is not about posting things against famous figures or adding her pictures, it’s about giving valuable information to the people. Similarly such valuable information can get more exposure after people buy real active twitter followers and facebook fan page likes. She has learned how to utilize these platforms in the best possible manner. There are many lessons about social media marketing that can be extracted from her experience.

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Social Media, Technology

Ten things we did not know about Facebook earlier

Facebook is a famous social media site where people interact with each other by sharing photos, videos, life events and different life spending ideas. Some interesting things that people usually didn’t know before are described below

  1. First face on Facebook

It was assumed that the first picture present on Facebook was of Mark Zuckerberg on the header of Facebook. Lately, it was cleared that it was a portrait of young Al Pacino. Andrew Mccollum, the friend of Mark created the first logo for Facebook.

  1. Hacks attempt on each day

Buy Instagram LikesThe interesting fact about this popular site is that about 600,000 attempts for hacking the Facebook are made each day. They Spam the member’s friend by attempting to sell goods, or by updating some attractive status like “I am a poop-head”

  1. Facebook visitors on daily basis

About 64% Facebook users visit the site on daily basis. It was 51% in 2010 but the survey was done in 2014 the number increased around 60 percent.

  1. Number of photos that are added each day

People always show interest in sharing their photos to the friends or publicly. Each day million of photos are shared on this site to get comments and likes for the photos to improve a number of followers or ratings.

  1. Access to Facebook from mobile

It is reported that more than one billion Facebook user access to the site through their smart phones.  That’s mean about one from every seventh person on earth use mobile Facebook.

  1. Tracking of site the visitor visits

Through told adage system the Facebook track the number of visitors for each site. They even track when a person has signed out the particular page. It also tracks a user through the like button widget.

  1. Why Facebook is blue

One of the interesting facts about the Facebook color scheme is that it was created blue because its designer or founder Mark Zuckerberg is suffering from red-green color blindness. This is the reason Facebook never changed its color since it is developed.

  1. Meaning of poke is not defined

People always wonder about the meaning of poke. Some assume that it is a simple way to say “hi” while other think that it’s a way of flirting. These are just assumptions as a team of Facebook never justified about the meaning of Poke. It is the feature just to make fun without any specific meaning or reason.

  1. Introduction of like button

The like button was introduced in 2009 and people show interest in using this button. The button is given a second naming an awesome button. People love to hit the button when they see useful and or interesting photos and videos. Shakira got 104 million likes and ranked as number one celebrity on Facebook.

  1. Active members on Facebook

Facebook has around 1.59 billion active members who visit Facebook each month. The average of the active member is more than the population of China and India. Facebook is getting popular each day so the number of users are also increasing day by day this is because of the hidden interesting facts that attract people towards it.

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Social Media

Why buy social media followers for more engagement?

The trend has greatly shifted from real world marketing towards social media marketing. The reason behind this is that most of the people have a presence on these networks. All the current day statistics have compelled the marketers to buy followers on Instagram to engage a number of users towards their accounts. This is the best medium to get the message to the ultimate consumer. People love to know about the brands they use. Once the brand starts to share each and every detail about the product and the efforts they are making to turn the brand into a valuable thing for the consumer, the users feel connected to the brand. The reasons to buy social media followers are as follows.

Provide social proof

Once people get to hear about a brand on the social media, they have a proof of its existence. There is no other medium which is visited by people every day and they pay attention to the details shown. Only through social media most of the potential customers can be reached. There are many brands who have gained success solely because of the massive and wise advertisement done on the social media. Also, when people see that a brand is followed by a large number of followers, they ultimately think of that brand as a good one.

Organic followers

There is no point in increasing the number of followers if they are fake and does not provide any benefit to the company. It is essential for the growth of the organization to make organic followers that will bring some profit to the company. These organic followers are the potential customers which will turn into real customers if the right type of information is provided to them. Building organic followers is a slow process but it will definitely bring more value. They will actually listen to the details shared with them.

Saving time and money

Everyone is so busy in a routine that they do not have time and money to spend on getting information about brands. Social media is the easiest and effective way of getting information reached to a maximum number of people. It requires no money and effort to post few updates about the brand regularly. All a person needs is a high definition camera that will make attractive pictures. The time of customers is also saved. They will spend their leisure time in getting the information about the brands.

Buy Instagram likes is not a new thing and everyone is doing it. It provides an easy and efficient way to offer information to the followers. Through the use of multiple channels, these social media followers can be increased. There are also multiple techniques which help people to increase the engagement level of people. There are a lot of benefits which can be brought by the use of social media marketing. A better customer experience is generated by the use of social media campaigns. The satisfaction level is increased and positive word of mouth travel about the brand.

 

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Social Media

Top 3 Best Storyline unblocked games

Story line unblocked games are those games which have huge story line and mark. A player around the globe enjoy these games on the basis of their story. Each turn of this game has a direction in players love to play such games because they are the long and totally turn-based scenario.

Max Payne

This is one of the beautiful crafted unblocked games 77 which bagged almost every award of the industry. The game starts with a detective which reports to a crime. He finds out on his way back home that his wife has been killed. He takes the decision about finding out who has killed his wife. Because he couldn’t believe that wife could have done a suicide. The taxpayer is the name of the detective. During the search, he finds out different things about the wife that she was an undercover agent. He couldn’t believe and the story unfolds more. The best part of the Max Payne is that it was developed during those days when the good games were impossible to find. Max Payne has a good amount of cinematics which makes game interesting and indulging. The game introduced first of the slow motion modes into the game. This caught a large player base eye. The game special feature got so famous that around million copies were sold just on the popularity of the slow motion mode of this unblocked game. Max Payne could perform different moves on the basis of that mode essentially. Thus making the game more enjoyable and indulging players to play this game longer.

Need for Speed Underground

One of the best game of its time. This unblocked game was based on the racing crew. The game starts when the few racers who win the races and keep the car of the racers get traced by the policeman. Need for speed underground is all about car races between different players. That car thief would only take those in the team who would be top of the league. So an undercover police officer is sent to drive these racing cars. He gets a lot of help from the police department in winning the league and coming top of the line. Thus he finally gets to the inner circle of those thieves. The story of this unblocked game further unfolds. The need for speed underground is not about the story but the beautiful design of the cars and different player allowed colors of these cars. A total number of thirty car models were used in the game all of the tops of the line car of few named companies of the world. These car models were so appreciated by the players that wanted the developers of this game to create another part of this game. Hence underground 2 was released all the game was far away from the first part of the story line but it packed the same punch as the need for speed underground.

These are top two story line based unblocked games 66.

Social Media

Top 10 Trending Events on Social Media

Among all the other industries social media is the fastest growing industry which is going through a lot of changes every day. Many technologies are introduced to make it even more interesting and to appeal to the customers and to increase the number of users. Even some of the really old ideas gain a lot of popularity and become a million dollar idea. All these things have a huge impact on the revenue generation. So, there are some trending events which dominate the industry and provide a great popularity. Here are some of the trending events which are emerging.

Fight the fake news

Social media is used as an instant and prime source for getting the news. This trend is making people believe every news report presented over this network. Now people are fighting against the wrong news and circulation of mistaken information.

Social messaging

Messaging apps are getting more popularity as compared to the social networking sites. As a matter of fact, all the social networking sites including Twitter, Viber, Facebook, Instagram and LinkedIn provide the opportunity to carry social messaging. These are the most preferred ways of communicating with others.

Internet marketing

It is the fastest growing trend on social media. People are devising many new ways of marketing their product in a way that it gains popularity over the networking sites. The word of mouth communication is the foundation for building many great brand names.

Opportunities generated by Snap’s evolution

The Snap chat has gone through enormous changes, and a lot is looking forward. The expectations of users and experience have been enhanced a lot. The introduction of vertical videos and mainstreaming is increasing the popularity and use day after day.

Craving for sensational experiences

The events are not just shared to gain likes; now the experience has grown a lot. The customer demands an explanation of what it was like to be present in the event. It includes the concept of real time posting.

Emerging communication areas

Now it is not just about branding and connecting people social media has reached beyond these boundaries. New ways of communicating are emerging by the use of Facebook as a professional communicating site. Twitter also holds a great importance in the sophisticated business settings to communicate the messages.

Event planning

Many event planners are present on the social media to provide the services to people who are not achievable anywhere else.

Marketing the invisible

The social media marketing is not just about marketing the brands; now people market the invisible. The concepts include the marketing of services and experiences which are exceptional and worth the money. Just like people buy Instagram followers and post their products in pictures. It is considered exploring new kind of potential.

Entrepreneurial platform

People are performing the entrepreneurial activities on the social networking sites by introducing new ideas of business.

Conducting the Research

Getting customer insight is the common practice on social media. Brands work a lot to know the real experiences of customers. It helps in bringing changes which are required by the customers. Great customer experiences are created by conducting valuable research.