Social Media

Top 10 Trending Events on Social Media

Among all the other industries social media is the fastest growing industry which is going through a lot of changes every day. Many technologies are introduced to make it even more interesting and to appeal to the customers and to increase the number of users. Even some of the really old ideas gain a lot of popularity and become a million dollar idea. All these things have a huge impact on the revenue generation. So, there are some trending events which dominate the industry and provide a great popularity. Here are some of the trending events which are emerging.

Fight the fake news

Social media is used as an instant and prime source for getting the news. This trend is making people believe every news report presented over this network. Now people are fighting against the wrong news and circulation of mistaken information.

Social messaging

Messaging apps are getting more popularity as compared to the social networking sites. As a matter of fact, all the social networking sites including Twitter, Viber, Facebook, Instagram and LinkedIn provide the opportunity to carry social messaging. These are the most preferred ways of communicating with others.

Internet marketing

It is the fastest growing trend on social media. People are devising many new ways of marketing their product in a way that it gains popularity over the networking sites. The word of mouth communication is the foundation for building many great brand names.

Opportunities generated by Snap’s evolution

The Snap chat has gone through enormous changes, and a lot is looking forward. The expectations of users and experience have been enhanced a lot. The introduction of vertical videos and mainstreaming is increasing the popularity and use day after day.

Craving for sensational experiences

The events are not just shared to gain likes; now the experience has grown a lot. The customer demands an explanation of what it was like to be present in the event. It includes the concept of real time posting.

Emerging communication areas

Now it is not just about branding and connecting people social media has reached beyond these boundaries. New ways of communicating are emerging by the use of Facebook as a professional communicating site. Twitter also holds a great importance in the sophisticated business settings to communicate the messages.

Event planning

Many event planners are present on the social media to provide the services to people who are not achievable anywhere else.

Marketing the invisible

The social media marketing is not just about marketing the brands; now people market the invisible. The concepts include the marketing of services and experiences which are exceptional and worth the money. Just like people buy Instagram followers and post their products in pictures. It is considered exploring new kind of potential.

Entrepreneurial platform

People are performing the entrepreneurial activities on the social networking sites by introducing new ideas of business.

Conducting the Research

Getting customer insight is the common practice on social media. Brands work a lot to know the real experiences of customers. It helps in bringing changes which are required by the customers. Great customer experiences are created by conducting valuable research.


Casablanca’s Urban Agency sets the bar higher for projects

The number of reports related to small projects increased noticeable in May 2017 according to the statistics released by Casablanca Urban Agency (AUC). This year’s files for small projects with the agency reached 669 compared to 408 records tabled in May of last year. This momentum is also observed for large projects.

As a result, 302 projects related to major projects were registered with the agency which was three times more applications compared to the same period of the previous year. In other words, the information released by the company reveal that the growth of the number of requests has consistently been increasing since November 2014 for both small and large projects.

Among all the files recorded in 2014, the Single Window of Casablanca got the biggest share of 38.6% regarding the distribution of the data, followed by that of Mohammedia with 9.4%. Ain Chock’s One-Stop Shop is the third-largest player with 7%. Hay Hassani’s one-stop shop posted 5.8% of files registered, followed by Dar Bouazza which recorded a rate of 4.7%. The Single Window of Settat is in the sixth position with 4.2% of the total files filed with the agency. Furthermore, the AUC reported that more than 51.01% of small projects received a favorable opinion, equivalent to 1,135 small projects against 48.99% or 1,090 of unfavorable small projects.

As for the major projects, the Casablanca Urban Agency has revealed that 32.67% or 589 plans submitted are satisfactory. However, the number of unfavorable records for major projects exceeds 67%, which is equivalent, according to the agency, to 1,214 projects. In this perspective, the Casablanca Urban Agency statistics show a significant increase in favorable projects for small projects during the month of May 2017. Thus, the number of favorable cases reached 121 cases during May 2016. Correspondingly, the number of promising projects involving to major projects has changed noticeably.

Without a doubt, 37 cases received a favorable opinion in May 2017 against 14 promising files in May 2016. With this development, the Casablanca One-Stop Shop is leading with 26.3% of the beneficial records, followed by the Mediouna share of 9% on all favorable files. As for Oulad Saleh, it arrives in the third position with 7.3% of the helpful data.

According to Mohamed Dekkak, Chairman and Founder of Adgeco Group, the increase in the number of favored projects suggest that the city of Casablanca has become one of the preferred cities for investment in Morocco. Casablanca is the business capital and has contributed significantly to the economic growth of the Kingdom.

Additionally, the figures revealed by the Casablanca Urban Agency also emphasized a substantial decline in the rate of average delays in days of issuance of approval. In this manner, the average turnaround time for issuing permits became 28 days for large projects during the month of May 2017 as against to last year’s average of  66 days on the same month. There is also a decrease in the time limit for issuing authorization for small projects. As a result, the average period of 24 days from 2017 for the processing can now be accomplished within 16 days in May 2017. On the other hand, the appointment deadline for major projects is six days in May 2017 compared with three days recorded in May 2016. The selection period for small projects was only one day in May 2016 compared to four days in the same month of the current year.

Also, the Urban Agency of Casablanca also revealed that 46.4% of files registered are related to construction projects, and this is equivalent to 7,385 projects. The second spot was given to the improvement or planning projects with 20.1%, or  3,271 files, followed closely by projects of advancement of current structures with 20.1%, or 3,210 files.